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Sustained
competitive advantage requires a company to outperform
competitors on a defined set of corporate core competencies
-- activities that customers and shareholders value
most. Beating competitors through core competencies
requires that those in "key positions"-- roles
most critical to executing core competencies -- outperform
competitor peers.
For
example, when our sales reps are better, in the eyes
of the customer, than competitors' reps, we create a
competitive advantage. For a pharmaceutical company,
competitive advantage is created when our scientists
are better than our competitors'.
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People
may use the phrase, "Competitive advantage through
people," but how many really know what that means,
how it is measured/managed and how to get from here
to there? Our competitors are happy to discuss a portfolio
of HR or training programs, but few have a systematic
approach for improving customer and shareholder satisfaction
through people.
Hall
& Company is different. We value results, not programs
and activities. We will help your company improve customer
and shareholder satisfaction by helping you build a
systematic and disciplined approach to measuring, managing,
and growing your company’s human capital.
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Success
is being able to answer the following questions:
Measuring
and managing performance on these four is the objective
of a Human Capital Strategy.
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